Meet Our Founder
Amira Melnichenko
Hi, I’m Amira! I’m a marketing expert and here to help your business thrive.
I have quite literally grown up in the healthcare field. My father (and TBH best friend) is a family practice physician. I spent a large portion of my childhood coloring in the nurse’s station or sneaking snacks in the doctor’s lounge of our local hospital.
In my medical career, I have worked as the Marketing Director for Orlando Epilepsy Center and in several other medical marketing roles from Home Health to Imaging. I have a strong track record of substantially increasing referrals for any company I have worked with and I know that I can do the same for any business I work with. At the Orlando Epilepsy Center, we started as a small 3-bed independent Epilepsy Monitoring Unit and we increased to 8-beds. We had a totally new concept and were met with a substantial amount of push-back from other Neurologists, but after creative re-assessment and re-strategy, many of those same physicians became our top referrers.
In 2018, I fell in love with a historic property and moved into Entrepreneurship, creating an Award-Winning Wedding Venue, The Foxtail Estate. I learned so much about what it takes to run a successful small business while wearing alllll the hats and really mastering my craft in marketing. The skills learned from starting a company from the ground-up are invaluable: selling services to couples, creative marketing tactics and branding, flexibility and adaptability (surviving Covid a few months after opening), managing conflict resolution, providing exceptional customer care, troubleshooting our ever-changing client’s needs, learning how to appeal to different demographics, and navigating through “red tape.”
Now, as a Marketing Consultant, I am combining all of these unique experiences and my passion for creative ways to appeal to target audiences in order to help both healthcare companies and start-up businesses.
If you ask anyone about me they’ll tell you I’m pretty good at a lot of things but I’m really, really good at two things: I’m a natural “people-person” and can hold a conversation comfortably in any room, and that I am an exceptionally creative problem solver. These two innate strengths have led me to find my passion in helping companies boost their marketing efforts and streamline their processes.
Approaching problems with a fresh perspective, a toolkit of tried-and-true systems, and coming up with creative and novel ideas is what makes Referral Rx a breath of fresh air for your business.
In my not-so-free time, I serve as a creative consultant on several boards including the Chair of Marketing and Promotions for APK Main Street. I love to spend time with my family (my husband, one year old son, and 2 kitties), explore new cities, enjoy nature, write music (hear my album on Spotify!) and whip up exciting vegetarian food (fun fact- I was a top contestant for the show MasterChef in 2018!).